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Greg Roden

Marketing

Retail is Dead, Really Dead

Greg Roden
May 3, 2020
Marketing

Interest vs. Intent in Digital Advertising

As users are now spending all their time in places where they are signed in, like Facebook, Instagram, Spotify, and gaming apps, the advertising models have changed, hopefully for the better. Rather than have ads chase you around the web, advertisers are able to target ads based on interest and intent in very powerful ways.

Greg Roden
May 3, 2020
Marketing

Brand Storytelling 101

Today, we mark, or brand, everything, from our shoes, to our soaps and from toilet paper to toothpaste to cars, and Hollywood stars—even Elon Musk's rocket ships are branded with the Space X logo. Product owners are claiming ownership, not just of their commercial wares but of the intentions and intellectual ideas and creative capital behind them.

Greg Roden
May 3, 2020
Marketing

How to take one blog post or featured article and repurpose it across all of your social channels.

Content, content, content… by now, we’ve all heard that we need to generate content—to become storytellers—but what does that really mean? And who has the time? And why is this so important?!

Greg Roden
May 3, 2020
Entrepreneurs

Funding for Small Businesses Start-ups and eCommerce Companies

Greg Roden
May 3, 2020
Entrepreneurs

Which Third-Party Logistics Provider (3PL) is Right for your eCommerce Company?

Choosing the right 3PL can be one of the most important and most difficult decisions any eCommerce company can make, especially now more than ever. Partnering with the right supply chain fulfillment company can make or break your long-term success and directly impacts on your organization, customers, and revenue.

Greg Roden
May 3, 2020
Entrepreneurs

Funding Options for E-Commerce Companies

Funding for small businesses start-ups and eCommerce companies

Greg Roden
May 3, 2020