So, if you own or manage a brand and are looking for sustainable revenue, to de-risk your business in uncertain times or build a loyal customer base, Facebook and Instagram advertising are a great place to invest and now is the time!
As users are now spending all their time in places where they are signed in, like Facebook, Instagram, Spotify, and gaming apps, the advertising models have changed, hopefully for the better. Rather than have ads chase you around the web, advertisers are able to target ads based on interest and intent in very powerful ways.
Today, we mark, or brand, everything, from our shoes, to our soaps and from toilet paper to toothpaste to cars, and Hollywood stars—even Elon Musk's rocket ships are branded with the Space X logo. Product owners are claiming ownership, not just of their commercial wares but of the intentions and intellectual ideas and creative capital behind them.
Even though Cannabis product ads are still restricted on major online ad platforms like Facebook, Instagram and Amazon, who haven’t yet allowed straight-up CBD product advertising due to the conflict between federal and state laws, CBD brands are finding creative ways to successfully advertise online and are preparing for the giant tsunami of opportunity that is coming, once the online CBD advertising floodgates are open.
Content, content, content… by now, we’ve all heard that we need to generate content—to become storytellers—but what does that really mean? And who has the time? And why is this so important?!