Blog

Entrepreneurs

How Your Brand Can Stand Out and Beat the Competition

Read this Great Article from our Friends at Shippo!

Rolan Reichel
May 15, 2020
Marketing

Doubling Down on your FB Advertising—Why you Should Spend More Now!

So, if you own or manage a brand and are looking for sustainable revenue, to de-risk your business in uncertain times or build a loyal customer base, Facebook and Instagram advertising are a great place to invest and now is the time!

Rolan Reichel
May 15, 2020
Marketing

Retail is Dead, Really Dead

Greg Roden
May 3, 2020
Marketing

Interest vs. Intent in Digital Advertising

As users are now spending all their time in places where they are signed in, like Facebook, Instagram, Spotify, and gaming apps, the advertising models have changed, hopefully for the better. Rather than have ads chase you around the web, advertisers are able to target ads based on interest and intent in very powerful ways.

Greg Roden
May 3, 2020
Marketing

Brand Storytelling 101

Today, we mark, or brand, everything, from our shoes, to our soaps and from toilet paper to toothpaste to cars, and Hollywood stars—even Elon Musk's rocket ships are branded with the Space X logo. Product owners are claiming ownership, not just of their commercial wares but of the intentions and intellectual ideas and creative capital behind them.

Greg Roden
May 3, 2020
Marketing

Data-driven online marketing for CBD brands

Even though Cannabis product ads are still restricted on major online ad platforms like Facebook, Instagram and Amazon, who haven’t yet allowed straight-up CBD product advertising due to the conflict between federal and state laws, CBD brands are finding creative ways to successfully advertise online and are preparing for the giant tsunami of opportunity that is coming, once the online CBD advertising floodgates are open.

Rolan Reichel
May 15, 2020
Marketing

How to take one blog post or featured article and repurpose it across all of your social channels.

Content, content, content… by now, we’ve all heard that we need to generate content—to become storytellers—but what does that really mean? And who has the time? And why is this so important?!

Greg Roden
May 3, 2020
eCommerce Resources

Funding for Small Business Start-ups and eCommerce Companies

After launching a successful direct-to-consumer (d2c) brand, you're now starting to think about growth, especially at the early stages of your eCommerce journey. Finding the required capital for increased marketing and new product development are key steps to building your brand online. But what type of financing is right for your growing online company?

Rolan Reichel
May 15, 2020
Entrepreneurs

Funding for Small Businesses Start-ups and eCommerce Companies

Greg Roden
May 3, 2020
Entrepreneurs

Why Now is (Always) the Best Time To Start an Online Business 

For brand owners and eCommerce veterans alike—now is a great time to dust off your big idea for a new product, so let's take a look at where those opportunities lie and how best to get started. There are a few key trends to pay attention to, driving the opportunities for eCommerce startups to get started selling online.

Rolan Reichel
May 15, 2020
Entrepreneurs

Join Us for the D2C Revolution

Custom Social is a part of a group of companies building the on ramp to the attention economy so that millions of small and medium size businesses make the transition to online and keep our economy strong!

Rolan Reichel
May 15, 2020

Why right now is (always) the BEST time to start an online business—and here’s how!

There are more tools available to everyday entrepreneurs now, than ever before. Anyone with an idea—big or small—that wants to launch an eCommerce business, can do!

Entrepreneurs

Shopify vs. Shopify Plus—What’s the difference?

Shopify is one of the earliest and largest global eCommerce platforms (think website builder plus shopping cart) that allows small and medium-sized businesses to sell their products online. Think of the standard levels of Shopify (basic and advanced) for small and medium-sized businesses, whereas Shopify Plus is the regular platform on steroids for larger eCommerce companies.

Rolan Reichel
May 15, 2020
Entrepreneurs

Which Third-Party Logistics Provider (3PL) is Right for your eCommerce Company?

Choosing the right 3PL can be one of the most important and most difficult decisions any eCommerce company can make, especially now more than ever. Partnering with the right supply chain fulfillment company can make or break your long-term success and directly impacts on your organization, customers, and revenue.

Greg Roden
May 3, 2020
Entrepreneurs

Funding Options for E-Commerce Companies

Funding for small businesses start-ups and eCommerce companies

Greg Roden
May 3, 2020
Inspiration

Starting A New Business

Now is the best time to start an online business - here is why

Rose Wells
May 7, 2020
Design

Going Wireless With Your Headphones

Our ships have completed their scan of the area and found nothing. If the Millennium Falcon went into light-speed, it'll be on the other side of the galaxy by now.

Glenn Cain
May 3, 2020