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eCommerce Resources

Complicated Advertising Technology Why?

The name is ARROW, our tag line is “Empowered through Direction” and it’s a product that any brand owner, business owner or marketer will use to move quickly in the right direction and achieve real results in digital marketing. Please keep an eye out, it’s a game changer!

Rolan Reichel
May 15, 2020
eCommerce Resources

How to get the unboxing experience right

Product packaging design can elicit emotions and it’s a vital part of the sale experience. It’s the post-sale experience, your chance to leave a lasting impression.

Rolan Reichel
May 15, 2020
Entrepreneurs

How Your Brand Can Stand Out and Beat the Competition

Read this Great Article from our Friends at Shippo!

Rolan Reichel
May 15, 2020
Marketing

Doubling Down on your FB Advertising—Why you Should Spend More Now!

So, if you own or manage a brand and are looking for sustainable revenue, to de-risk your business in uncertain times or build a loyal customer base, Facebook and Instagram advertising are a great place to invest and now is the time!

Rolan Reichel
May 15, 2020
Marketing

Retail is Dead, Really Dead

Greg Roden
May 3, 2020
Marketing

Interest vs. Intent in Digital Advertising

As users are now spending all their time in places where they are signed in, like Facebook, Instagram, Spotify, and gaming apps, the advertising models have changed, hopefully for the better. Rather than have ads chase you around the web, advertisers are able to target ads based on interest and intent in very powerful ways.

Greg Roden
May 3, 2020
Marketing

Brand Storytelling 101

Today, we mark, or brand, everything, from our shoes, to our soaps and from toilet paper to toothpaste to cars, and Hollywood stars—even Elon Musk's rocket ships are branded with the Space X logo. Product owners are claiming ownership, not just of their commercial wares but of the intentions and intellectual ideas and creative capital behind them.

Greg Roden
May 3, 2020
Marketing

Data-driven online marketing for CBD brands

Even though Cannabis product ads are still restricted on major online ad platforms like Facebook, Instagram and Amazon, who haven’t yet allowed straight-up CBD product advertising due to the conflict between federal and state laws, CBD brands are finding creative ways to successfully advertise online and are preparing for the giant tsunami of opportunity that is coming, once the online CBD advertising floodgates are open.

Rolan Reichel
May 15, 2020
eCommerce Resources

Funding for Small Business Start-ups and eCommerce Companies

After launching a successful direct-to-consumer (d2c) brand, you're now starting to think about growth, especially at the early stages of your eCommerce journey. Finding the required capital for increased marketing and new product development are key steps to building your brand online. But what type of financing is right for your growing online company?

Rolan Reichel
May 15, 2020
Entrepreneurs

Shopify vs. Shopify Plus—What’s the difference?

Shopify is one of the earliest and largest global eCommerce platforms (think website builder plus shopping cart) that allows small and medium-sized businesses to sell their products online. Think of the standard levels of Shopify (basic and advanced) for small and medium-sized businesses, whereas Shopify Plus is the regular platform on steroids for larger eCommerce companies.

Rolan Reichel
May 15, 2020