Rolan Reichel, CEO and Co-Founder at Custom Social explains how he views the "Silicon Valley Path" and who should try to follow it. He also explained his own approach to fundraising and why he follows it. We touched onto a very important subject - incubators, accelerators and entrepreneurial.
The name is ARROW, our tag line is “Empowered through Direction” and it’s a product that any brand owner, business owner or marketer will use to move quickly in the right direction and achieve real results in digital marketing. Please keep an eye out, it’s a game changer!
Updates from Custom Social, Notes from the CEO, Rolan Reichel
Product packaging design can elicit emotions and it’s a vital part of the sale experience. It’s the post-sale experience, your chance to leave a lasting impression.
Read this Great Article from our Friends at Shippo!
So, if you own or manage a brand and are looking for sustainable revenue, to de-risk your business in uncertain times or build a loyal customer base, Facebook and Instagram advertising are a great place to invest and now is the time!
As users are now spending all their time in places where they are signed in, like Facebook, Instagram, Spotify, and gaming apps, the advertising models have changed, hopefully for the better. Rather than have ads chase you around the web, advertisers are able to target ads based on interest and intent in very powerful ways.
Today, we mark, or brand, everything, from our shoes, to our soaps and from toilet paper to toothpaste to cars, and Hollywood stars—even Elon Musk's rocket ships are branded with the Space X logo. Product owners are claiming ownership, not just of their commercial wares but of the intentions and intellectual ideas and creative capital behind them.
Even though Cannabis product ads are still restricted on major online ad platforms like Facebook, Instagram and Amazon, who haven’t yet allowed straight-up CBD product advertising due to the conflict between federal and state laws, CBD brands are finding creative ways to successfully advertise online and are preparing for the giant tsunami of opportunity that is coming, once the online CBD advertising floodgates are open.
Content, content, content… by now, we’ve all heard that we need to generate content—to become storytellers—but what does that really mean? And who has the time? And why is this so important?!
After launching a successful direct-to-consumer (d2c) brand, you're now starting to think about growth, especially at the early stages of your eCommerce journey. Finding the required capital for increased marketing and new product development are key steps to building your brand online. But what type of financing is right for your growing online company?
Custom Social is a part of a group of companies building the on ramp to the attention economy so that millions of small and medium size businesses make the transition to online and keep our economy strong!
Shopify is one of the earliest and largest global eCommerce platforms (think website builder plus shopping cart) that allows small and medium-sized businesses to sell their products online. Think of the standard levels of Shopify (basic and advanced) for small and medium-sized businesses, whereas Shopify Plus is the regular platform on steroids for larger eCommerce companies.
Choosing the right 3PL can be one of the most important and most difficult decisions any eCommerce company can make, especially now more than ever. Partnering with the right supply chain fulfillment company can make or break your long-term success and directly impacts on your organization, customers, and revenue.