After launching a successful direct-to-consumer (d2c) brand, you're now starting to think about growth, especially at the early stages of your eCommerce journey. Finding the required capital for increased marketing and new product development are key steps to building your brand online. But what type of financing is right for your growing online company?
Shopify is one of the earliest and largest global eCommerce platforms (think website builder plus shopping cart) that allows small and medium-sized businesses to sell their products online. Think of the standard levels of Shopify (basic and advanced) for small and medium-sized businesses, whereas Shopify Plus is the regular platform on steroids for larger eCommerce companies.