Shopify vs. Shopify Plus—What’s the difference?

Post by
Rolan Reichel

What is Shopify? 

For all new-comers to the online retail world, Shopify is one of the earliest and largest global eCommerce platforms (think website builder plus shopping cart) that allows small and medium-sized businesses to sell their products online. 

Shopify has empowered over one million eCommerce businesses in over 175 countries to transact more than $183B (B for Billion) in online sales since their humble beginnings as a Canadian snowboard shop back in 2004 (from Wikipedia). 

As an early-to-market player, Shopify combines website design and development with backend eCommerce tools to help small businesses make the crucial transition from physical brick-and-mortar stores to online e-tailers, selling their products in a global marketplace. Nowadays there are several options available for online retailers, but Shopify still maintains a lion (or tiger) share of the current ecosystem and boasts an impressive client list including several big-name brands like Tesla, Nike, Redbull, Hasbro, and The Economist.

Shopify vs Shopify Plus? 

Maybe you already know, use and love Shopify. Or perhaps you’re getting ready to make a change because business is booming and you’ve heard great things about the platform. Knowing and evaluating the differences between the standard and premium platform options is essential to understanding what’s best suits your eCommerce business. And since growth and scalability are the two key metrics in modern eCommerce, knowing where you’re at today and how to plan for scale is key. 

Think of the standard levels of Shopify (basic and advanced) for small and medium-sized businesses, whereas Shopify Plus is the regular platform on steroids for larger eCommerce companies. The Plus version is primarily focused on fast-growing retailers that are close to one million dollars in sales and need the bandwidth to continue to support their rapid expansion. 

Why Shopify Plus?

Built for global brands.  

Shopify Plus users can mirror or ‘clone’ their stores nine times to better serve customers in different global regions and in different languages and currencies, all with localized marketing. 

Customer Service

Both versions offer 24/7 customer support but with Plus, you get a dedicated merchant success manager along with a launch engineering to help migrate from your current platform and to customize your integration for scale.


Connect with your customers wherever they are. Plus users can sell across Facebook, Instagram, Pinterest and have access to customizable API and ERP integrations for selling on Amazon, Ebay and Etsy. 

B2B Wholesale Store

Shopify Plus allows wholesalers to create a separate, password-protected web channel that can offer bulk sales discounts, specific shipping rules and both tiered and custom pricing. 

Performance & Reliability

Shopify Plus boasts uptimes of 99.9% and can handle more than 10,000 transactions per minute, even during large online shopping days like Black Friday and Cyber Monday


The Plus or premium version can also automate various workflows and tasks with exclusive access to Shopify Flow and Shopify launchpad. With Shopify Flow, you can automate many processes in your retail operation; like order management, inventory control, marketing and customer support. With Launchpad, you can increase product visibility and customization around flash sales, promotions or discounted holiday events.


  • Shopify Standard goes for $29 or $79/mo with a monthly transaction fee of 0.25% of total sales in USD.
  • Shopify Plus doesn’t put pricing on the website. All quotes are given individually on a per-client basis but experts tell us that the premium version usually starts at $2,000/mo with monthly transaction fees dropping to 0.15% of sales. This can be a big cost-saver for big brands doing higher volumes of sales.

How to Choose? 

Take stock of where you’re at now—how big are you and how quickly do you expect to grow? Lower transaction fees can be a big money saver, especially at scale. Shopify Plus can also help save you time with streamlined processes and automation.

More From Blog

You Might Also Like

CEO of Custom Social on Fundraising Radio
Read More
eCommerce Resources
Complicated Advertising Technology Why?
Read More
eCommerce Resources
How to get the unboxing experience right
Read More