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Browser Extensions - The Next Crop of Superstar Tech co's and IPOs
Browsers are amazing - turning protocols into something you can interact with, showing images, and serve as the portal to the world wide web. The browser is so ubiquitous that we often forget it’s there and that it’s the single piece of software that has revolutionized our planet.
Custom Social is a Privacy First Company!
We built this company as a privacy-first business. What does that mean? Our technology and approach to advertising do not require capturing PII or device ID. Designed and implemented from the ground up.
The Four Things I’ve Learned from Working In Facebook Advertising for the past Year and a Half
And after a year and a half of working with dozens of clients and working on 100s of Facebook ad campaigns, here are the top four things I can unequivocally say are true of Facebook advertising:
CEO of Custom Social on Fundraising Radio
Rolan Reichel, CEO and Co-Founder at Custom Social explains how he views the "Silicon Valley Path" and who should try to follow it. He also explained his own approach to fundraising and why he follows it. We touched onto a very important subject - incubators, accelerators and entrepreneurial.
Complicated Advertising Technology Why?
The name is ARROW, our tag line is “Empowered through Direction” and it’s a product that any brand owner, business owner or marketer will use to move quickly in the right direction and achieve real results in digital marketing. Please keep an eye out, it’s a game changer!
How to get the unboxing experience right
Product packaging design can elicit emotions and it’s a vital part of the sale experience. It’s the post-sale experience, your chance to leave a lasting impression.
How Your Brand Can Stand Out and Beat the Competition
Read this Great Article from our Friends at Shippo!
Doubling Down on your FB Advertising—Why you Should Spend More Now!
So, if you own or manage a brand and are looking for sustainable revenue, to de-risk your business in uncertain times or build a loyal customer base, Facebook and Instagram advertising are a great place to invest and now is the time!
Interest vs. Intent in Digital Advertising
As users are now spending all their time in places where they are signed in, like Facebook, Instagram, Spotify, and gaming apps, the advertising models have changed, hopefully for the better. Rather than have ads chase you around the web, advertisers are able to target ads based on interest and intent in very powerful ways.
Brand Storytelling 101
Today, we mark, or brand, everything, from our shoes, to our soaps and from toilet paper to toothpaste to cars, and Hollywood stars—even Elon Musk's rocket ships are branded with the Space X logo. Product owners are claiming ownership, not just of their commercial wares but of the intentions and intellectual ideas and creative capital behind them.
Data-driven online marketing for CBD brands
Even though Cannabis product ads are still restricted on major online ad platforms like Facebook, Instagram and Amazon, who haven’t yet allowed straight-up CBD product advertising due to the conflict between federal and state laws, CBD brands are finding creative ways to successfully advertise online and are preparing for the giant tsunami of opportunity that is coming, once the online CBD advertising floodgates are open.
How to take one blog post or featured article and repurpose it across all of your social channels.
Content, content, content… by now, we’ve all heard that we need to generate content—to become storytellers—but what does that really mean? And who has the time? And why is this so important?!
Funding for Small Business Start-ups and eCommerce Companies
After launching a successful direct-to-consumer (d2c) brand, you're now starting to think about growth, especially at the early stages of your eCommerce journey. Finding the required capital for increased marketing and new product development are key steps to building your brand online. But what type of financing is right for your growing online company?
Funding for Small Businesses Start-ups and eCommerce Companies
Why Now is (Always) the Best Time To Start an Online Business
For brand owners and eCommerce veterans alike—now is a great time to dust off your big idea for a new product, so let's take a look at where those opportunities lie and how best to get started. There are a few key trends to pay attention to, driving the opportunities for eCommerce startups to get started selling online.
Join Us for the D2C Revolution
Custom Social is a part of a group of companies building the on ramp to the attention economy so that millions of small and medium size businesses make the transition to online and keep our economy strong!
Why right now is (always) the BEST time to start an online business—and here’s how!
There are more tools available to everyday entrepreneurs now, than ever before. Anyone with an idea—big or small—that wants to launch an eCommerce business, can do!
Shopify vs. Shopify Plus—What’s the difference?
Shopify is one of the earliest and largest global eCommerce platforms (think website builder plus shopping cart) that allows small and medium-sized businesses to sell their products online. Think of the standard levels of Shopify (basic and advanced) for small and medium-sized businesses, whereas Shopify Plus is the regular platform on steroids for larger eCommerce companies.
Which Third-Party Logistics Provider (3PL) is Right for your eCommerce Company?
Choosing the right 3PL can be one of the most important and most difficult decisions any eCommerce company can make, especially now more than ever. Partnering with the right supply chain fulfillment company can make or break your long-term success and directly impacts on your organization, customers, and revenue.
Funding Options for E-Commerce Companies
Funding for small businesses start-ups and eCommerce companies
Going Wireless With Your Headphones
Our ships have completed their scan of the area and found nothing. If the Millennium Falcon went into light-speed, it'll be on the other side of the galaxy by now.
